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A Successful Event in the Era of Virtual Runs

Posted on July 7th, 2020
Tags: virtual race, event director, virtual, race director, director resources, virtual run, optics,

Nowadays, race registrants have hundreds upon hundreds of virtual race options to choose from—physical races being out of the question in many parts of the country means event directors have little recourse but to move to the digital front. As an event director, though, virtual races pose their own set of challenges. A firm understanding of the circumstances of the industry is the best way to ensure your newly-virtual race ends up successful.

The largest challenge a race director is going to run into is the sheer number of other virtual events they will be competing with. Naturally,…

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Event Planning During COVID-19

Posted on April 6th, 2020
Tags: coronavirus, covid-19, event planning, event organization,

While races are cancelling en masse for public safety, many race directors have suspended their planning of future events. While an abundance of caution during this pandemic is healthy, race directors should remember that races and gatherings will be permitted again eventually—and once they are, be assured that runners will sign up in droves. As a race director, you’ll want to be prepared when that day comes. Nobody wants to retroactively discover that they could have hosted their event after all.

Right now is a great time to start laying out your plans for events later in the…

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